Lighting is the soul of the shop window. Excellent lighting design is crucial to determine the style and characteristics of the whole shop window and shape the main image. In the seemingly ordinary window, if the lighting is used well, it will greatly enhance the style of the window, making the window active and atmosphere. Our designers must also rely on the lights of the window to design when they are creative, so that the lights are clear and expressive.
The lighting mode of the shop window generally includes three parts: main light, auxiliary light and background light.
As the name implies, the main light is the light we mainly project on the object, which plays a role of direct illumination. Like jewelry window, goods are what we must express clearly.
Auxiliary light is a kind of light for auxiliary main light. Auxiliary light is not necessarily needed, but mainly depends on the demand of main light. If the lighting of the main light is not enough, the auxiliary light will be used at this time.
The background light is generally used to set off a certain environmental atmosphere. For the needs of the product theme, we will design the background light to set off the artistic atmosphere of the production theme and make the product more colorful.
The window lighting is designed for passers-by. Therefore, the brightness in the window must be 2~4 times higher than that in the store. If the brightness of the shop window is the same as that of the whole store, the effect of the shop window will be greatly reduced. Traditional shop window lighting is good as long as it can brighten the goods. However, if you want your goods to look more high-end and high-quality, you should pay more attention to the design of window lighting.
In real life, the shop window lighting in most jewelers' stores is relatively simple and practical. The ceiling lighting from top to bottom can't adjust the front, rear, left and right positions of the lights, which will result in the average lighting of the shop window and the lack of level expression. You should know that lighting is the most important means to shape the level of the shop window space, and also the soul to create the theme atmosphere. Let's take a look at the following jewelry store window lighting cases:
We can imagine the whole jewelry window as a classic painting, and our jewelry is the main part of the painting. It is assumed that if the main part of the painting is perfect, but there are many defects in the local part, then the painting is difficult to become a masterpiece. Therefore, we should not only deal with the lighting of goods, but also deal with the environment in which goods are presented. In this way, we can even feel the dazzling brilliance of our products from a distance without customers coming to our products.
The other than the main lighting is collectively called atmosphere lighting or special lighting. Through various directions and colors, it can render the environment atmosphere, create special effects, further express the shape and outline of the goods, strengthen the artistic appeal, and create dramatic effects.
Seeposh also gives some suggestions to jewelry lighting designers on the lighting treatment skills of the shop window:
1. The consistency of lighting and window color, modeling and theme should be fully considered. Color and light are twin sisters, which are inseparable. Color can show its charm only with light. In the jewelry window, the use of light directly affects the perception of the shape, texture and color of jewelry products.
2. Make full use of light sources with different properties and different irradiation positions. The lighting range produces various shapes of light and shadow, and the decorative modeling of virtual reality and background at different spatial levels.
3. Pay attention to the application of light color, which should be determined according to the main tone of the window. The light color must be gentle, harmonious and unified, so that the mood and artistic expression of the window can reach a higher level.
In the actual case design, we will also communicate with customers about the lighting arrangement and handling methods of the window to achieve a more perfect effect.
The lighting mode of the shop window generally includes three parts: main light, auxiliary light and background light.
As the name implies, the main light is the light we mainly project on the object, which plays a role of direct illumination. Like jewelry window, goods are what we must express clearly.
Auxiliary light is a kind of light for auxiliary main light. Auxiliary light is not necessarily needed, but mainly depends on the demand of main light. If the lighting of the main light is not enough, the auxiliary light will be used at this time.
The background light is generally used to set off a certain environmental atmosphere. For the needs of the product theme, we will design the background light to set off the artistic atmosphere of the production theme and make the product more colorful.
The window lighting is designed for passers-by. Therefore, the brightness in the window must be 2~4 times higher than that in the store. If the brightness of the shop window is the same as that of the whole store, the effect of the shop window will be greatly reduced. Traditional shop window lighting is good as long as it can brighten the goods. However, if you want your goods to look more high-end and high-quality, you should pay more attention to the design of window lighting.
In real life, the shop window lighting in most jewelers' stores is relatively simple and practical. The ceiling lighting from top to bottom can't adjust the front, rear, left and right positions of the lights, which will result in the average lighting of the shop window and the lack of level expression. You should know that lighting is the most important means to shape the level of the shop window space, and also the soul to create the theme atmosphere. Let's take a look at the following jewelry store window lighting cases:
We can imagine the whole jewelry window as a classic painting, and our jewelry is the main part of the painting. It is assumed that if the main part of the painting is perfect, but there are many defects in the local part, then the painting is difficult to become a masterpiece. Therefore, we should not only deal with the lighting of goods, but also deal with the environment in which goods are presented. In this way, we can even feel the dazzling brilliance of our products from a distance without customers coming to our products.
The other than the main lighting is collectively called atmosphere lighting or special lighting. Through various directions and colors, it can render the environment atmosphere, create special effects, further express the shape and outline of the goods, strengthen the artistic appeal, and create dramatic effects.
Seeposh also gives some suggestions to jewelry lighting designers on the lighting treatment skills of the shop window:
1. The consistency of lighting and window color, modeling and theme should be fully considered. Color and light are twin sisters, which are inseparable. Color can show its charm only with light. In the jewelry window, the use of light directly affects the perception of the shape, texture and color of jewelry products.
2. Make full use of light sources with different properties and different irradiation positions. The lighting range produces various shapes of light and shadow, and the decorative modeling of virtual reality and background at different spatial levels.
3. Pay attention to the application of light color, which should be determined according to the main tone of the window. The light color must be gentle, harmonious and unified, so that the mood and artistic expression of the window can reach a higher level.
In the actual case design, we will also communicate with customers about the lighting arrangement and handling methods of the window to achieve a more perfect effect.
If you have any questions about the design of jewelry window lighting, please consult the Chinese window lighting supplier seeposh.
The information comes from the network. If there is infringement, you can contact to delete it
